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Client and Brief:
This is a spec piece for DoorDash. It is a landing page targeting small restaurant owners that are worried about technological advances and would have landed on this page after clicking through from a Facebook Ad. With the goal being to have the prospect sign up to be a partner restaurant and also a secondary action of being able to speak to a DoorDash expert.
My Approach:
The challenge for this piece was presenting that DoorDash understand the prospect and the problems they are facing. Whilst also demonstrating the benefits necessary to prompt the prospect to sign up in a concise manner. This caused me to really hone in on the most important points, presenting them in a concise, simple format. Using vocabulary that would strike on the emotions that I wanted and also establishing credibility.
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