Client and Brief:

This is a spec piece for the digital healthcare brand Eucalyptus, who are using technology to bring healthcare into the 21st century. This is a newsletter targeting new prospects that have signed up to the Eucalyptus email list. Giving the prospect more of an understanding as to who Eucalyptus are, what they stand for and spark enough interest to share the newsletter where they would like.

My Approach:

Eucalyptus have a very forward thinking mentality and so I wanted to be sure this came across. With their explosive entry into the field and their current achievements, they made it easy to impress any prospect. I made this piece relatable to the reader by hitting on issues they may currently be facing when dealing with the healthcare industry. As it was imperative that Eucalyptus demonstrate they understand the reader and the issues that they, and the rest of the UK are currently facing.