Client and Brief: Client was an Etsy store owner named ‘DelightfulFrog’. The owner needed product descriptions written to set the tone of voice for their brand of being ‘sweet, cute, kind’, and to promote the benefit of using the products they had for sale.
My Approach:
Whilst ensuring there is 100% clarity concerning what the product includes, the vocabulary that I choose helps to lighten the feel and create a personality behind the store, creating a ‘wholesome’ feel that the owner desired. Knowing that a Twitch streamer is going to be concerned about what their audience thinks about their stream, and about the retention that they are getting on their videos is what inspired me to incorporate the benefits of the product the way I did.
This has helped the store generate over 90 sales in the first 3 months of it being active.
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