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Client and Brief:
This is a spec piece for a company called Boston Organic. It’s a short sales letter targeting office managers in the Boston area that are responsible for food and snack orders to the office. With the goal being to call the Boston Organics Corporate Program phone number or visit the website to set up a consultation with a Boston Organics’ representative.
My Approach:
With this piece I needed to promote the benefits of the product concerning increasing employee morale and productivity, whilst also facing any instant objections about the product. From research the biggest objections managers had were of difficulties with deliveries and of pesticide use in fresh produce. Facing these objections helped to create a sense of simplicity and security for the product.
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